Influencing is your online PR sidekick

‚ÄčAustralia's best media database and most powerful PR management platform.

  • Save time: Dramatically reduce PR administration
  • Pitch better: Arm yourself with deep media intelligence
  • Work smarter: Modernise your PR processes
  • Show off: Complex reports with the click of a button
Get your news
heard and visible

PRWire is Australia's most popular newswire for distributing your news and announcements.

  • Free basic service: Send your news at zero cost
  • Google-news indexed: Reach search engines
  • Socially aware: Include images & videos
  • Multimedia ready: Add images and 
Connect with new
sources & experts

MediaConnect's journalist portal connects journalists with the sources they need

  • Find contacts: Locates PRs and experts
  • Media Requests: Ask the PR community for info
  • Search PRWire: Browse releases on your beat
  • Update your profile: Help PRs find you
Used by Australia's top communicators

Blog

Optus IT Journalism Award finalists announced

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Optus new sponsor of IT Journalism Awards

‚ÄčOptus is the new naming rights sponsor of the IT Journalism Awards, with entries now open for the 13th annual awards.

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Next event

Media Insights

Hear directly from journalists about how to best interact with technology media at our popular day-long seminar for IT PR professionals

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Media database vs PR software

In today's digital media environment, most PR professionals have given up managing their own media lists and instead rely upon a commercial media database product. However, when considering your media database options, consider how much more you will be able to achieve by upgrading to a PR management or workflow suite like Influencing. Quickly build lists at a moment's notice, easily distribute personalised and trackable releases, share knowledge and quickly create complex reports with the click of a button.

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