MediaConnect is an absolutely invaluable tool for any IT vendor's internal PR or marketing communications department.

For those vendors who operate their PR wholly internally, MediaConnect arms staff with all the intelligence and information that would typically only be available to larger PR agencies.

Vendors who already use a PR company will find that MediaConnect helps you to retain more of your media intellectual property and your increased understanding of the IT media will help you to better manage your agency relationships.

MediaConnect is used by the very biggest PR companies to small, local operations. If you're serious about interacting with the technology media in Australia, a MediaConnect subscription is the first place you should start.