MediaConnect is the world's leader in delivering Media Relations 2.0. What differentiates the MediaConnect approach is that we believe that media relations can only be genuinely improved by working equally with both the corporate communications and media communities. Only by helping both groups to work more productively and interact more effectively, can an industry work towards the ideals of Media Relations 2.0.

Media Relations 2.0 is about arming PR professionals with the tools and intelligence they require to deliver only relevent, highly-useful pitches to journalists and influencers. It is about using web technologies to deliver information to journalists in a just-in-time fashion - information that is at hand where and when it's needed. Media Relations 2.0 means eliminating meaningless interactions that negatively impact the relationship with the journalist. Media Relations 2.0 is about better connecting the influencer and PR professional so that both communities can be more successful in achieving their respective goals.

MediaConnect's Media Relations 2.0 strategy is book-ended by our award-winning community portals. Tailored for the respective requirements of each community, the portals work side-by-side to foster symbiotic professional relationships, underpinned by deeper levels of understanding and knowledge.

Currently, MediaConnect Australia's offerings are focused on the Australia and New Zealand technology media and corporate communications markets. However, in September, 2007 MediaConnect Australia will unveil our general media offering that will make our service a must-use tool for every PR professional and journalist in Australasia.

The MediaConnect portal delivers media intelligence, an influencer database unparalled in terms of accuracy and depth, unique publicity opportunities, powerful news distribution and list-building tools as well as a revolutionary new media clipping and analysis service. On the flipside, our journalist portal delivers the media with news, spokespeople contact information, highly-visible newsrooms, the latest releases and press kits, information on upcoming media events and our legendary media request service.

In short, we help our subscribers to understand and know the media at the same time that we help the media be aware and in touch with our subscribers. We help our subcribers to build effective foundations for media relations that increase the return on investment of their entire PR spend at the same time that we help journalists to write better stories.